From Novelty to Necessity: The State of AI in Real Estate for 2026
By 2026, real estate has shifted from asking what AI is to optimizing it. Three mega-trends define the landscape: AI collapses the traditional funnel into zero-click, decision-stage searches that reward precise BoFu content; agentic AI automates end-to-end tasks with voice-first inputs; and hyper-realistic AI media tools deliver professional video from static assets. AI replaces support tasks, not agents, amplifying those who adopt it to handle more deals while focusing on human strengths like negotiation and relationships.